Protagonismo feminino: o estudo da gestão de mulheres gerentes em micro e pequenas empresas no município de cruz das almas

Abstract

O Empreendedorismo feminino no Brasil vem aumentando consideravelmente, já que mulheres são motivadas à abertura do próprio negócio pela oportunidade ou necessidade assim como, atuando nas organizações em cargos de destaques. Nesse contexto, entendem-se diversos motivos como: discriminação, preconceitos, superioridade masculina fatores que incentivaram as mulheres a terem essa atitude empreendedora. Portanto, percebe-se, que elas estão conquistando a independência financeira, o crescimento e reconhecimento profissional e participação efetiva na renda familiar, demonstrando suas habilidades dentro do mercado do trabalho. A pesquisa apresentada irá centrar em mulheres empreendedoras e gestoras de micro e pequenas empresas em seguimentos diferentes no município de Cruz das Almas-BA. O objetivo geral dessa pesquisa será analisar quais fatores despertaram às mulheres se tornarem empreendedoras em micro e pequenas empresas. Quanto ao específico busca-se: descrever as características individuais das mulheres empreendedoras pesquisadas, identificar os desafios enfrentados pelas mulheres na gestão das micro e pequenas empresas e compreender qual (s) dimensões (econômica, psicológica, sociocultural, política ou educacional) contribuíram para as gestoras iniciarem a administração das pequenas e microempresas. A metodologia empregada nesse estudo será a descritiva, de natureza qualitativa. Quanto ao instrumento de coleta de dados, foram realizadas entrevistas semiestruturadas com mulheres gerentes empreendedoras em micro e pequenas empresas. Identificou-se que as participantes possuem idade acima de 33 anos, com grau de escolaridade em nível superior completo, casadas e com filhos. Um dos problemas enfrentados pelas empreendedoras é a ausência de apoio familiar e a busca por empoderamento. Além disso, de forma unanime a dimensão econômica tem destaque entre as empreendedoras como motivo para empreender.___________________________________________________________________________ ABSTRACT: .Female Entrepreneurship in Brazil has been increasing considerably where women are motivated to open their own business by opportunity or need as well as acting in organizations in prominent positions. In this context, it is understood several reasons such as discrimination, prejudice, male superiority that encouraged them to this entrepreneurial attitude, so it is clear that they are gaining financial independence, professional growth and recognition and effective participation in family income demonstrating their skills. within the labor market. The research presented will focus on women entrepreneurs and managers of micro and small companies in different segments in the city of Cruz das Almas-BA. The general objective of this research will be to analyze which factors aroused women to become entrepreneurs in micro and small companies. As for the specific, it is sought to: describe the individual characteristics of women entrepreneurs surveyed, identify the challenges faced by women in the management of micro and small enterprises and understand which dimensions (economic, psychological, socio-cultural, political or educational) contributed to managers start the management of small and micro enterprises. The methodology that will be employed in this study will be descriptive, qualitative in nature. As for the data collection instrument, semi-structured interviews will be conducted with women entrepreneurial managers in micro and small companies. It is expected to identify the factors that led women managers to undertake, describe the characteristics of these women surveyed, understand the challenges faced by them and understand which dimensions (economic, psychological, socio-cultural, political or educational) contributed to the managers start the business itself is managing micro and small businesses. Participants were women over 33 years of age, with complete higher education, married and with children. Among the main challenges faced by women entrepreneurs, the lack of family support, coupled with the empowerment of women in business, was emphasized, and it was noticed that women seek to empower themselves through entrepreneurial practices, in which they said they love the work they do.