O uso das ferramentas de marketing odontológico no município de Mutuípe

Abstract

A tecnologia cada vez mais vem avançando fazendo com que o público se torne cada vez mais exigente com os profissionais. E dessa forma os dentistas estão buscando meios de fidelizar seus clientes, para isso alguns deles estão utilizando técnicas de marketing. O objetivo geral foi: Conhecer como o cirurgião dentista tem utilizado as ferramentas de marketing para potencializar sua visibilidade no município de Mutuípe-BA. O tipo de estudo foi uma pesquisa descritiva com abordagem qualitativa. Aconteceu no município de Mutuípe-BA. Os participantes do estudo foram cirurgiões-dentistas de clínicas particulares. Como critério de inclusão os participantes deveriam: Aceitar participar do estudo e assinar o termo de livre consentimento esclarecido, ter conta em rede social e se utilizar das ferramentas do marketing para potencializar a sua assistência e conhecimento no município. Como critério de exclusão: Não conter redes sociais para ter a comunicação com o pesquisador. O instrumento de coleta foi um foi por meios de questionário. O proposto trabalho a ser apresentado vai possibilitar aprimorar qual a importância do marketing na atualidade, podendo também falar sobre as ferramentas que são utilizadas e como elas podem ser usadas de maneira ética pelos profissionais da odontologia sem ferir as leis estabelecidas. Também foram apresentadas novas técnicas para ser utilizados pelos cirurgiões-dentistas. Trouxe novas reflexões para os profissionais que não utilizavam da ferramenta passarem a usar quando foram apresentada a proposta do marketing e mostrado que sendo feito da forma adequada vai trazer resultado para a clínica. Concluiu-se que o marketing está numa crescente e que os profissionais estão buscando por novos meios de conseguir fazer a captação de pacientes, porem os profissionais não estão deixando de lado os métodos antigos. _______________________________________________________________________________________ ABSTRACT: Technology has been advancing more and more, making the public more and more demanding with professionals. And in this way dentists are looking for ways to retain their customers, for that some of them are using marketing techniques.The general objective was: To know how the dental surgeon has used marketing tools to enhance their visibility in the city of Mutuípe-BA. The type of study was a descriptive research with a qualitative approach. It took place in the municipality of Mutuípe-BA. Study participants were dentists from private clinics. As inclusion criteria, participants should: Accept to participate in the study and sign an informed consent form, have an account on a social network and use marketing tools to enhance their assistance and knowledge in the city. As exclusion criteria: Do not contain social networks to communicate with the researcher. The collection instrument was a questionnaire. The proposed work to be presented will make it possible to improve the importance of marketing today, and may also talk about the tools that are used and how they can be used ethically by dentistry professionals without violating established laws. New techniques to be used by dentists were also presented. It brought new reflections for professionals who did not use the tool to start using it when the marketing proposal was presented and it was shown that, if done properly, it will bring results to the clinic. It was concluded that marketing is on the rise and that professionals are looking for new ways to capture patients, but professionals are not putting aside the old methods. they can also talk about the tools that are used and how they can be used ethically by dental professionals without violating established laws. New techniques to be used by dentists were also presented. It brought new reflections for professionals who did not use the tool to start using it when the marketing proposal was presented and it was shown that, if done properly, it will bring results to the clinic. It was concluded that marketing is on the rise and that professionals are looking for new ways to capture patients, but professionals are not putting aside the old methods. they can also talk about the tools that are used and how they can be used ethically by dental professionals without violating established laws. New techniques to be used by dentists were also presented. It brought new reflections for professionals who did not use the tool to start using it when the marketing proposal was presented and it was shown that, if done properly, it will bring results to the clinic. It was concluded that marketing is on the rise and that professionals are looking for new ways to capture patients, but professionals are not putting aside the old methods.